Over the next few weeks I will be running a ‘Finding Target Organisations’ series. A good way to start identifying potential target organisations is by first looking at your client’s direct competitors. By targeting the competition, you achieve two things:
You strengthen your client’s position in the market by acquiring highly relevant performing talent.
You weaken the competitor’s hold in the market by targeting their best staff.
The impact of this approach varies, depending on the seniority and position of the role you’re sourcing for and whether they have succession plans in place.
There are three main sources you can find your client’s key competitors: Online Databases, Boolean Search, and People.
Today, we’ll kick off with Online Databases. So without further ado, let’s take the example of finding key competitors for KONE – the world’s fourth largest elevator company.