Sourcing Summit – Midday Update

Posted on August 11th, by Sourcing Ninja in Events, Sourcing Summit 2011. No Comments


Kicking off with day two of the Sourcing Summit. The atmosphere is still buzzing and we’ve already covered 3 out of the 12 sessions for the day. Here’s what we’ve learnt so far:

Gavin Heaton (@servantofchaos) – New Frontiers for Sourcing Talent

  • #coffeemornings meet up every Friday in Surry Hills from 7am until “whenever people go to work”. A local meet up group for sourcers and social media experts.
  • Interesting point about the difference between social friends vs. personal friends.
  • 4 Phases of Community Growth: Map audience; Seed community; Cultivate conversation; Harvest for impact.
  • Three C’s of Community Engagement: Curation; Context; Connections.
  • “Share the message but own the destination”.


Brent Pearson – Role & Importance of Metrics in Sourcing

  • Remember to focus on the business aspects of sourcing.
  • “The war on talent is only going to intensify”
  • Develop healthy skepticism for sourcing and using social media for recruitment.
  • 4 Buckets that Social Media falls into for Recruiting: Searching; Advertising; Interacting; Branding.
  • Identify a framework to evaluate the social media strategies you use for recruiting to measure what works… More on this later.
  • Identify your sources for visitors vs. those with an expression of interest for opportunities vs. applicants.
  • Problems with metrics in HR: Lack of action from the metrics.


Andrea Mitchell (@andreamitchell) – Internet Search Strategies (more on this in another post)

  • Stressed the NEED to have a good briefing doc.. (+1)
  • Search approach – start wide and then narrow it down.

Up next, Jason Timor on Targeting Niche Communities’… Stay tuned.

Leave a Reply

Your email address will not be published. Required fields are marked *