Kicking off with day two of the Sourcing Summit. The atmosphere is still buzzing and we’ve already covered 3 out of the 12 sessions for the day. Here’s what we’ve learnt so far:

Gavin Heaton (@servantofchaos) – New Frontiers for Sourcing Talent

• #coffeemornings meet up every Friday in Surry Hills from 7am until “whenever people go to work”. A local meet up group for sourcers and social media experts.
• Interesting point about the difference between social friends vs. personal friends.
• 4 Phases of Community Growth: Map audience; Seed community; Cultivate conversation; Harvest for impact.
• Three C’s of Community Engagement: Curation; Context; Connections.
• “Share the message but own the destination”.

 

Brent Pearson – Role & Importance of Metrics in Sourcing

• Remember to focus on the business aspects of sourcing.
• “The war on talent is only going to intensify”
• Develop healthy skepticism for sourcing and using social media for recruitment.
• 4 Buckets that Social Media falls into for Recruiting: Searching; Advertising; Interacting; Branding.
• Identify a framework to evaluate the social media strategies you use for recruiting to measure what works… More on this later.
• Identify your sources for visitors vs. those with an expression of interest for opportunities vs. applicants.
• Problems with metrics in HR: Lack of action from the metrics.

 

Andrea Mitchell (@andreamitchell) – Internet Search Strategies (more on this in another post)

• Stressed the NEED to have a good briefing doc.. (+1)
• Search approach – start wide and then narrow it down.

Up next, Jason Timor on Targeting Niche Communities’… Stay tuned.

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